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PremieRpet strengthens its commitment to more sustainable packaging

 

As sustainability becomes an increasingly important part of consumers’ daily choices, brands are re‑evaluating how their packaging can better align with these expectations. In Brazil, PremieRpet, leading brand of super-premium and premium-special pet food for dogs and cats. has been advancing this journey by incorporating more sustainable solutions across its portfolio.

One of these initiatives includes the adoption of packaging made with I’m green™ bio‑based polyethylene, a material produced from renewable sources for Nattu and GoldeN Seleção Natural products. This shift supports the brand’s efforts to reduce the carbon footprint of its packaging while continuing to deliver the quality and reliability pet owners expect.

Used in pet food pouches, I’m green™ bio‑based polyethylene offers the same performance characteristics as conventional polyethylene, ensuring durability, product protection, and safety throughout the product’s lifecycle. At the same time, it contributes to reducing dependence on fossil‑based resources.

“Sustainability is a fundamental part of our strategy, and packaging plays a leading role in this journey. By incorporating bio-based materials, we are taking consistent steps to reduce our environmental footprint while maintaining the high standards our consumers expect.”
— Fernando Maluf, VP of Exports and Sustainability at PremieRpet.

 

By integrating bio‑based materials into its packaging, PremieRpet reinforces its commitment to innovation and responsibility — showing how everyday products can evolve through the expanding use of less impactful, bio‑based materials.

“It is inspiring to see long‑term partners like PremieRpet advancing their packaging solutions with renewable materials. These initiatives demonstrate how performance and sustainability can go hand in hand.”
— Alex Duarte, Commercial Leader for I’m green™ bio‑based for South America.